I personally think this is a great idea and shows the integrity of those who are participating. This isn’t something that’s being forced on e-liquid manufacturers and it’s totally voluntary. There’s no cost involved other than the manufactures’ desire to maintain adult oriented labeling, presentation, and marketing. If it’s something you believe in… go for it!
This is a message to the FDA that there are those manufactures out the that care about the industry and the PERCEPTION that liquids are being marketed towards children.
On May 4, 2015, Mitch Zeller, Director of the FDA’s Center for Tobacco Products, delivered a Keynote Address to an audience of e-cigarette/vaping industry leaders and stakeholders at the SFATA Conference in Chicago. His remarks included reference to youth, flavors, and marketing and as he looked to the future, he asked the following questions:
- Will the debate continue to be fueled by concerns over flavors and industry behavior?
- What has to change for the debate to be focused primarily on public health considerations with room for an honest dialogue on tobacco use and issues such as relative risk?
- What role will industry play?
- Is the debate going to be centered on the behavior of the industry?
- What will it take to change the debate?
Seeing this as an industry call to action, a collection of industry leading e-liquid manufacturers came together to see if they could find a common set of principles that they would independently and voluntarily commit to in order to address these concerns.
If you’re an e-liquid manufacture you can find out more about Vape Free Youth and get involved HERE!
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