VAPING NEWS: UK [4th Annual VApril Campaign]

“VApril 2021, the largest campaign worldwide aimed at helping smokers quit through switching to vaping, has launched in the UK for its fourth year. The annual awareness campaign was launched four years ago by the UK Vaping Industry Association (UKVIA) to help educate smokers on how to successfully quit conventional cigarettes by transitioning to vaping. VApril 2021 launched on 1st April and heralds the start of a month-long education and support campaign. Due to the Covid pandemic, this year will be largely digitally based for the second year. VApril kicked off with a special online Zoom debate featuring John Dunne, Director General of the UKVIA, Mark Pawsey MP and Chair of the All-Party Parliamentary Group for Vaping, Patricia Kovacevic, Global Legal and Regulatory Strategist at Andina Gold Corp and Clive Bates Director of Counterfactual Consulting and former Director of Action on Smoking and Health (ASH).”

ARTICLE LINK:   VApril Is Here!

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Author: Bill Tarling