“The Swiss parliament is currently debating tightening restrictions on advertising of tobacco products. This comes after a people’s initiative calls for a radical advertising ban to protect children. The Senate debated this bill back in September 2019 and stricter rules on advertising were proposed, including regulating advertising for e-cigarettes. Advertising is a particularly sensitive topic in Switzerland, as the country is home to the international headquarters of industry giants including Philip Morris International, British American Tobacco and Japan Tobacco. The national government has in place of the initiative recommended a tightening of the current Tobacco Products Law. Switzerland has so far refused to restrict tobacco advertising targeting young people, making it part of a small group of countries that haven’t ratified the WHO Framework Convention on Tobacco Control.”
ARTICLE LINK: Switzerland is wrangling over implementation of tougher tobacco laws
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