“The firm that makes Marlboro cigarettes has boldly asked US health regulators to help it convince Americans that nicotine is not that bad for them – and spend $100 million toward the effort, according to a Bloomberg report. Marlboro’s maker, Altria, wants the Food and Drug Administration (FDA) to back its advertising campaign to inform Americans that it’s smoking, not nicotine, that causes cancer and encourage to switch to safer nicotine products. That could be a major boon for Altria’s ‘move beyond smoking’ campaign – and sales of its e-cigarette IQOS.”
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Marlboro’s maker asks the FDA to spend $100 MILLION on ad campaign to convince people nicotine is NOT dangerous
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