VAPING NEWS: BIG TOBACCO PRODUCTS SOAR DUE TO SPECIALIZED VAPE SHOPS BEING DECLARED UNESSENTIAL BUSINESSES

“Big Tobacco is winning big. And no, that’s not just because the giants are selling more cigarettes and rolling tobacco. They’re also making serious gains in the vaping market. A quick look at the winning brands says it all. Vype (BAT), Logic (JTI) and Altria-backed Juul have all enjoyed substantial growth. Juul was a particular winner, adding an extra £16.9m in sales [Nielsen 52 w/e 9 January 2021]. Meanwhile, Vype is up 59% or £16.5m and remains the market leader, while Logic has grown 34% or £9.2m. During lockdowns, there has been a major channel shift away from specialist stores, which have been forced to close. These outlets now account for just 20% to in-store spend, says Kantar, down from 41% the previous year. “As they fell into the category of ‘non-essential’ shops, adult vapers have had to look elsewhere to stock up on e-liquids and devices, turning to trusted local [convenience] shops and supermarkets,” says Lyle Mitchley, reduced risk products and brand portfolio manager of JTI UK.”

ARTICLE LINK:   Big wins for Big Tobacco: vaping category report 2021

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Author: Bill Tarling