“The FDA’s Center for Tobacco Products is looking for an agency partner to handle communications and advertising for its latest tobacco prevention campaign, which focuses on teens’ use of e-cigarettes. The FDA is looking for an agency to handle the latest incarnation of its youth tobacco prevention initiative, “The Real Cost”. The account could pay up to $900 million over five years. The e-cigarette prevention initiative is the fourth campaign since “The Real Cost” launched in 2014.”
BILL TARLING — The FDA’s “The Real Cost” is well known for blatantly promoting anti-vaping misinformation and fraudulent claims, and were heavily involved with the promoting of teen awareness of the popularity of JUUL, which then enticed teens to gravitated towards its usage so that regular e-liquid vape products would get blamed for the fabricated “epidemic”
ARTICLE LINK:
FDA Seeks Agency Support For Lucrative Anti-Tobacco Assignment
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