“Everyone wants to reduce the approximately 30,000 annual tobacco-related deaths in Kenya; so it’s especially disappointing to see the naysayers undermining our best opportunity to do just that. Tobacco harm reduction products, such as e-cigarettes and tobacco-free nicotine pouches, are quickly proving to be the most effective and safest alternatives for smokers who want to switch from cigarettes, but who want to continue enjoying nicotine or who are struggling to quit altogether. These alternative products have been developed with the knowledge that the real harm from traditional cigarettes is caused by the burning of tobacco, which releases thousands of disease-causing toxicants. E-cigarettes and nicotine pouches don’t burn tobacco and therefore deliver nicotine with a dramatically reduced risk. So, for activists to spread disinformation that might deter smokers from switching to these products is downright dangerous.”
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