““Vaping advertising ban will see less Kiwis quit cigarettes,” says a leading business. “Workplace vaping stops, but don’t shun vapers,” cries a consumer organisation. Meanwhile, the New Zealand government presses ahead with measures “to discourage young people from vaping” even though it will hit smokers and ex-smokers the hardest. Jonathan Devery, co-owner of Alt New Zealand and VAPO, commented: “Vaping is the most effective smoking cessation tool the world has ever had. Yet its advertising is now banned in New Zealand, which will simply and sadly lead to less Kiwis giving up cigarettes. The vape industry would’ve happily adhered to heavily regulated advertising and message restrictions – like the alcohol industry does. Restricted advertising works well in the UK, but unfortunately New Zealand vape businesses have now lost all opportunity to reach out to smokers. Instead, it will be the taxpayer alone funding smoking cessation by vaping.””
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