“Cigarette company Imperial Brands’ full-year results have revealed a change of the habits of smokers, with a shift from e-cigarettes to tobacco. Imperial said: “It would appear smokers have chosen to allocate more of their discretionary spend towards tobacco. Lockdowns, restrictions on travel and a boost from fiscal stimulus measures in “several markets” resulted in changes in consumer behaviour, the company said, meaning a “slightly better market size trends for the group overall.””
BILL TARLING — Vape Retailers were blocked and forced to stay closed, while cigarettes were widely and readily available, pushing people to smoke during the stressful times when they couldn’t buy their vape supplies to remain smoke free
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Coronavirus saw people swapping e-cigarettes for tobacco, helping boost sales