“Any cigarette and shag tobacco products sold in shops around the Netherlands may only be provided in muddy-colored brown and green packaging beginning on Thursday. From 2022, the policy is also slated to take effect for cigar and e-cigarette packaging. This policy was put in place to prevent manufacturers from successfully marketing their products to younger people by using flashy colors, cartoon characters, heroic imagery and stylized logos. “So you no longer see the well-known logos of camels or cowboys. The color was selected because research showed that the particular shade of color creates a negative impulse in consumers, and could deter smokers from making the purchase.”
ARTICLE LINK:
Smoking banned from train platforms as Stoptober campaign begins
Store
