“Vaping giant Juul submitted its premarket tobacco product application (PMTA) to the Food and Drug Administration earlier this month. What happens if the agency denies Juul permission to keep selling its products? It would be an opening for other tobacco players. Should the FDA decide that Juul products have to be removed from the market, she estimates that would leave about $1 billion in revenue up for grabs. A decision against Juul would help British American Tobacco, which Azer estimates could see its market share more than double, to 58% from 24%.”
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