“Vaping has been proven to be an effective harm reduction tool for adults who are trying to quit traditional cigarettes. New research from the Consumer Choice Centre and the World Vapers’ Alliance shows that flavours in vapes are essential for helping smokers quit. In our recent policy paper entitled, ‘Why Flavours Matter’ we were able to show that banning flavours would have a profoundly negative effect on society, pushing smokers back to cigarettes or to the dangerous black market. Two-thirds of current vapers are using some form of flavoured liquids. Vapers prefer flavours over tobacco flavoured e-cigarettes, mainly because flavours don’t remind them of the taste of cigarettes.”
ARTICLE LINK:
A vaping flavour ban sets back public health
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