“A recent MyVoice study published in the Journal of the American Medical Association Pediatrics reveals the main driver for teens who use Juul or Juul-like e-cigarettes is the “cool” factor, not the products’ appetizing flavors. Authors of the study “Youth Perceptions of Juul in the United States,” found that a whopping two-thirds of the respondents said “looking cool” and the social aspect of vaping drove them to use Juuls while a paltry 5 percent said it was the different flavors of the e-cigarettes that brought them to the product. But that is not the story we were sold by “grassroots” anti-vaping activists when they crusaded against e-cigarettes and e-cigarette flavors in front of city councils, statehouses, and the U.S. Congress. The public was told that the seductively delicious flavors of Juuls and other e-cigarettes were luring youngsters to dangerous nicotine products. The real victims of the anti-flavor crusade are former smokers who use flavored e-cigarettes to stay away from combustible tobacco cigarettes along with current smokers who are looking for an effective way to quit smoking.”
ARTICLE LINK:
Study Shows Teens Vape for the ‘Cool’ Factor, not the Flavor
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