“An analysis of GlobalData’s Tobacco Alternatives Influencer Network Platform, which tracks more than 190 leading industry experts and their discussions pertaining to the emerging trends, pain areas, new fields of innovation and other popular areas on Twitter, has revealed Charles A. Gardner, Director at the Foundation for a Smoke Free World, as the top tobacco influencer during the second quarter (Q2) 2020. Gregory Conley, President at American Vaping Association, was ranked third with an influencer score 71. The conversations from Gregory were largely about the misinformation related to the association between COVID-19 patients and vaping. ‘Vaping’ emerged as the most discussed trend among tobacco related conversations, followed by ‘Tobacco’ and ‘COVID-19’. The conversations on Vaping were driven by World Vape Day which was celebrated on 30 May by millions of vapers across the globe to raise awareness on e-cigarettes or vapes and encourage smokers, who are unable to quit smoking to switch to safer nicotine products.”
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GlobalData reveals top 10 tobacco influencers on Twitter in Q2 2020
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