“Viscount Ridley has spoken up for vaping and a tobacco harm reduction approach many times in and outside the House of Lords. He is a prolific and successful author, writing on subjects as diverse as science, prosperity, and innovation. The Institute of Economic Affairs’ (IEA) Book Club hosted a webcast where Matt Ridley, discussed “How innovation works”. In 2016, Viscount Ridley launched a spirited attack on the sections of the Tobacco Products Directive where it proposed to regulate vaping [link], “this directive scores an own-goal by bringing in measures that would discourage the take-up of vaping, and thereby drive people back to cigarettes or to prevent them quitting.” At the 2018 Global Forum for Nicotine, Ridley told the audience, “We should treat vaping in the same way that we treat access to mobile phones. The best way to get people to give up smoking is to innovate with technology. Vaping is a motorway OUT of smoking!”“
ARTICLE LINK:
In Conversation with Matt Ridley
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