“Youth experimentation with vaping increased not in spite of anti-vaping messaging but because of it. Many well-meaning public-messaging strategies have failed because they did not account for the rebellion factor. One reason these campaigns failed is that young people tend to reject statements from authority figures, particularly when the messaging features obviously exaggerated harms intended to scare. Furthermore, the programs made the mistake of acting as advertisements for the very substances and behaviors they tried to discourage. If we want to reduce teen interest in vaping, we shouldn’t give anti-vaping campaigns more money; we should end them.”
ARTICLE LINK:
Stop the Youth Vaping ‘Epidemic’ by Ending Youth Anti-Vaping Campaigns
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