“The UK vaping industry, estimated to be worth more than £1 billion to the economy, can be a valuable partner in helping to deliver on the Government’s objectives and address the smoking cessation plateau. Regulators and health experts in the UK have already acknowledged that vaping could play a crucial role in reducing smoking rates, providing smokers with an effective tool to quit altogether. During my time as Public Health Minister, we laid out its plan for adopting a harm reduction strategy, aimed at maximising smoking cessation among adults and minimising uptake by young people. To encourage smokers to try vaping, they need to have confidence that the products they choose are safe. Greater efforts must also be made to inform the public about the benefits of vaping and how it has already helped thousands of people to reduce their tobacco use.”
NOTE: Steve Brine is a former Public Health Minister, and is MP for Winchester.
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