“The U.S. Food and Drug Administration (FDA) announced Tuesday it would allow tobacco company Philip Morris to advertise its tobacco consumption device IQOS to be advertised as reducing exposure to the chemicals contained in combustible cigarettes. In declaring its decision that wraps up a nearly four-year review period, the FDA said scientific studies concluded that switching from cigarettes to the new system that heats tobacco rather than burning it is far more safer than continuing to smoke traditional cigarettes.”
BILL TARLING — The IQOS still contains an abundance of the same chemicals and carcinogens that are in cigarettes. As well note that the FDA is satisfied with 4 years of review data from the Big Tobacco products, but rejects almost a decade of proven scientific Harm Reduction data with E-liquid Vapor Products (EVP).
ARTICLE LINK:
FDA: IQOS Tobacco Ads Can Say It Has Fewer Chemicals Than Cigarettes
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