“World Health Organization’s (WHO) World No Tobacco Day has introduced some of the worst adverts made about vaping. The lavishly funded campaign has provoked condemnation and anger at the questionable use of children and the inevitable barrage of half-truths and lies. At a time when the WHO is battling for its credibility with countries around the world due to its mishandling of the COVID-19 pandemic, it has covered itself in something smellier than glory with the World No Tobacco Day support materials. The World Health Organization’s relationship with billionaire Michael Bloomberg, Bloomberg Philanthropies, and Vital Strategies is toxic and destructive. Campaigns like this spread disinformation and lies – resulting in slowing the transition away from tobacco to safer alternatives.”
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