“U.S.-based electronic cigarette maker Juul Labs Inc. said Wednesday that it will pull out of South Korea one year after its launch here following controversies over health concerns. “We have reached the decision to suspend operations in South Korea after the company’s performance in the country was not up to its expectations,” the San Francisco-based startup said in a press release.”
BILL TARLING — In South Korea, JUUL devices were released at just a 1% nic strength, compared to the 5.9% strength marketed in North America. As with in the EU (which is capped at 2%), JUUL devices weren’t satisfying enough for smokers to switch, and sales kept declining. Without using an exceedingly high level of nicotine, the devices couldn’t retain enough popularity or addictiveness.
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E-cigarette maker Juul Labs to exit S. Korea 1 yr after entry
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