“VApril, the annual campaign to help smokers make the transition to vaping, will launch on the 1 April and is going digital following the coronavirus outbreak. John Dunne, a director of the UK Vaping Industry Association (UKVIA) which organises and co-ordinates VApril, said: “Our VApril campaign aims to address the misinformation out there and give smokers all the evidence-backed advice and information that they need to make informed decisions about vaping and to give them peace of mind.””
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VApril 2020 campaign is rolled out
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