“A major Canadian tobacco company has come under fire for a national advertising campaign that appears to downplay the risks of vaping and accuse the media and anti-tobacco groups of intentionally spreading false information. The Canadian Press reported earlier this month that the campaign was under investigation by Health Canada and health officials in Quebec to determine if it violated advertising rules. A spokesperson for Health Canada said this week that it deemed no further action was necessary, while Quebec’s Ministry of Health and Social Services says it has not yet made a decision on the advertisements. The ads show headlines from news stories about vaping, with one of three slogans superimposed over them: “hypocrisy kills,” “quit the lies” and “the dangers of misinformation.””
BILL TARLING — It’s rather ironic that the groups that have been lying and creating deceptively misleading anti-vaping claims are accusing those that called them out about their deceptions.
ARTICLE LINK:
‘A desperate act’: Imperial Tobacco Canada under fire for ‘misinformation’ ad campaign
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