“There are now 13.6 million users of the IQOS, 4 million more than a year ago, and Philip Morris estimates 71% of them (around 10 million people) have stopped smoking and permanently switched to the device. The heated tobacco units have become the third biggest tobacco brand behind Philip Morris’ industry leading Marlboro and Imperial Brands’ Winston. IQOS now has a 5.5% share of the global tobacco market, even though it hasn’t been fully rolled out in a number of the 52 markets it’s been introduced into. The real growth opportunity continues to be the U.S., where Philip Morris is working through partner Altria to get IQOS available to customers. And Philip Morris also developed the IQOS 3 DUO where the battery charge lasts through two uses and charges even faster than the IQOS 3.”
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Philip Morris’ IQOS Still Hot Despite a Cigarette Sales Drop
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