“Health Canada and its provincial counterpart in Quebec are investigating a widely disseminated Imperial Tobacco advertisement on vaping to see whether it violates advertising laws. The ad in question, which ran on several media platforms, warns of an “epidemic of disinformation” and of “hypocrisy” surrounding vaping. It was launched by Imperial Tobacco, which sells Vype vaping products through its parent company, British American Tobacco. The website for Imperial Tobacco’s “facts not fear” campaign describes vaping as a less harmful alternative to cigarettes. It talks about preventing youth from vaping, and mentions vaping-related illnesses.”
ARTICLE LINK:
Health Canada, Quebec investigating Imperial Tobacco vaping ad campaign
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