“Cigarette maker Imperial Brands Plc named Stefan Bomhard, CEO of car dealer Inchcape, as its new chief executive on Monday to steer the company through challenges in e-cigarettes and vaping and falling consumption of tobacco products. He faces the task of turning around Imperial’s vaping and other ‘next generation’ products, which were meant to be the future for Imperial Brands but growth has been slower than expected. Imperial makes 30% of its profits in the United States. Bomhard will also be seeking to boost sales of Imperial’s flagship blu e-cigarette brands, which Cooper admitted were not attracting consumer loyalty despite Imperial’s marketing efforts.”
BILL TARLING – The move from being a car dealer to Big Tobacco CEO also comes with a healthy pay rise for Bomhard, who made a £739,000 base salary at Inchcape. His new wage packet will be almost £1.3m, with a potential bonus of up to 200 per cent of his salary, plus incentive pay.
ARTICLE LINK:
Imperial Brands hires Inchcape’s Bomhard as CEO to revive e-cigarette sales
Store
