“Britons where the world’s biggest per capita spender on e-cigarettes in 2019, with each adult spending about £33. This accounts for an overall revenue of £2.5bn – almost 17% of the global market share. Other high spending countries included the US with the biggest overall market volume of £5bn or £14 per capita, and New Zealand, with an overall market volume of £142m or £30 per capita. Most revenue is being generated in Europe and North America, with Canada coming in third place with £855m, and France (£823m) and Germany (£773m) following suit.”
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Brits were the world’s biggest spenders on e-cigarettes in 2019