“In a rare move in the competitive tobacco industry, South Korea’s KT&G established a strategic alliance with Philip Morris International on Wednesday, to expand the market worldwide for its heat-not-burn cigarette brand lil. Under the contract, KT&G will provide PMI with three of its heated tobacco products — lil Hybrid, lil Plus, lil Mini — and one e-vapor product, lil Vapor, for distribution. They did not reveal the specific dates and countries for the first release. KT&G calls its heated tobacco products heat-not-burn (HNB) cigarettes, while PMI calls the category tobacco heating system (THS). The two sides are also in discussions for parallel branding of lil and PMI’s Iqos for overseas markets, KT&G said.”
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Rivals join hands for global heated tobacco market
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