By now you know that the documentary A Billion Lives will be premiering in the United States on August 6th. What you may not know is how critically important it was for Molecule Labs (manufacturer for vape liquid brands such as Cuttwood, Halcyon, VonVape, and Volcano, among others) to step up with a significant sponsorship of the after-party. Without that commitment, the North American premiere (and the noise around it) would have been delayed. In the film publicity game, success is gaining wide attention – which is best accomplished with the one-twopunch of a well-attended premiere screening, and a huge, crowded, highly publicized after-party. Large sponsors are always necessary to make these events successful.
As a result of Molecule Labs’ support for vaping and belief in the importance of this documentary, there will not only now be a timely North American premiere (a mere two days before the FDA regulations start kicking in), but also five weeks of increasing media attention (traditional and social); highlighting the corrupt, unethical, and borderline evil opposition to what should be hailed as the largest public health advancement since germ theory. We are in a critical period in the history of vaping, public health, and freedom, and this couldn’t be coming at a better time.
Read the complete article HERE.
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