“The Food and Drug Administration (FDA) issued letters to four companies requesting information about their use of social media marketing and influencer marketing related to their electronic nicotine delivery system (ENDS) brands: Aspire, Joyetech, Vaporesso and Voopoo. FDA said it used a systematic process in selecting Aspire, Joyetech, Vaporesso and Voopoo from among more than 40 leading ENDS brands, evaluating their presence, reach and activity on Facebook, Instagram and YouTube, and whether they use age restriction tools for these platforms. FDA said that its research has found that most leading ENDS brands use multiple social media platforms to market their products and do not use age restriction tools to prevent youth exposure to their marketing.”
BILL TARLING — Most Social Media platforms have age restrictions, but don’t do any age verification and very little enforcement — yet they aren’t under question, nor are they active in preventing underage usage of the platform where they’re involved in illegal activities
ARTICLE LINK: FDA Looking Into Social Media Marketing of E-Cig Brands
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