“Tax increases, advertising bans and no-smoking zones are too biased as measures are still not successful in stopping addicts from smoking.” “Once again, the EU Commission is focusing on the obsolete “quit or die” approach when it comes to tobacco cessation, instead of designing a reality-based addiction policy.” Stöver also regrets that the EU Commission ignores the scientifically proven benefits of e-cigarettes in smoking cessation and even goes so far as to portray them as part of the problem. E-cigarettes are about twice as successful as other nicotine replacement products in helping people quit smoking, he said. “In addiction research, it has long been known that people more likely succeed in overcoming their addiction when they take many small steps instead of one big step” said the addiction expert. It is therefore not surprising that surveys in Great Britain show, that more than one million ex-smokers who used e-cigarettes during the interim phase are now completely abstinent.”
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Expert for addiction studies, Prof. Dr. Heino Stöver, criticizes the new EU Beating Cancer Plan
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