“Health authorities should develop targeted health messages for vaping product and e-liquid packaging to encourage smokers to switch from cigarettes to e-cigarettes and to prevent non-smokers from taking up vaping, a researcher at the University of Otago, Wellington, New Zealand says. Professor Janet Hoek, a Co-Director of the University’s ASPIRE 2025 Research Centre has led new research analysing the impact of on-package messaging on e-liquids. The research team found messages presenting electronic nicotine delivery systems as a lower risk alternative to smoking could encourage about a third of smokers to trial them. On the other hand, messages about the increased risks of taking up vaping appeared to strongly discourage non-smokers from trying e-cigarettes.”
ARTICLE LINK: Targeted health messaging needed in era of vaping, researchers say
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