“The Danish government notified the European Commission that it planned to ban flavoured eliquids as part of its quest to stop teens smoking. The move defied logic and evidence, inspiring consumer organisations, vapers and advocates across Europe to inundate the Commission with objections directed at the politicians involved. Denmark dropped the proposal but has just announced it plans to press ahead regardless. Mikkel Schmidt responded by warning: “Calling all EU vapers! Denmark is setting a dangerous precedent for a flavour ban, by sneaking it by the EU Commission during the peak of a pandemic. We need to stop this now!” Denmark’s countdown clock to the flavour ban on April 1, 2021 continues.”
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