“Professor John Britton is a director of the United Kingdom Centre for Tobacco and Alcohol Studies (UKTAS), sits on the board of Action on Smoking and Health (ASH UK), and also works on the Royal College of Physicians Tobacco Advisory Group. It is fair to say that he knows a thing or two about vaping and tobacco harm reduction. He has called upon governments around the world to get behind reduced harm nicotine products to address the impact of tobacco smoking on the population. “Governments should make e-cigarettes easily available, introduce modest regulations to reduce the risk of irresponsible marketing and product safety approaches, and give a medical endorsement. Clinical trials have demonstrated that vaping is probably the most effective way to quit smoking. The long-term harms of e-cigarette use are not known, but they will be substantially less than those of continued smoking or of attempting to quit unaided and then, as is usually the case, failing.”
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