“Juul is preparing to leave five European countries within the year. The e-cigarette maker is reportedly planning to pull out of Austria, Belgium, Portugal and Spain in July followed by France at the end of the year. Austria’s, Belgium’s and Portugal’s markets are apparently too small in the first place. Juul enjoys relatively high sales in Spain and France compared to the rest of the continent, but not high enough to justify the costs of running a business there and the trouble of dealing with regulators. The European Union has stringent requirements when it comes to e-cigarette products, as the publication notes, requiring companies to stick to a nicotine limit of 20 milligrams per milliliter of fluid. Meanwhile, a single Juul pod can contain up to 59 milligrams of nicotine per milliliter in the US.”
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Juul may exit France, Spain and other European markets
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