“Vaping has emerged as the most discussed trend, generating 48% of all Twitter conversations related to tobacco alternatives by leading industry experts during the first quarter (Q1) of 2020, tracked by GlobalData. In terms of intensity of discussions, the UK, the US, Austrailia, Canada and China emerged as the top five most mentioned locations among vaping conversations. The conversations about the UK were largley related to the fact that the UK’s top public health experts asked tobacco consumers to ignore new warnings about vaping issued by WHO. An analysis of conversation related to ‘Flavors’ revealed ‘menthol’ and ‘mint’ as the most mentioned flavors among vaping discussions, followed by chocolate, strawberry and ice-cream. Charles A. Gardner, Director of Health Science and Technology at Foundation for a smoke-free world, was the top contributor on vaping on Twitter, followed by Edward Hubert, American editor and publisher and Gregory Conley, President of American Vaping Association.”
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Vaping top discussed trend among tobacco alternatives on Twitter in Q1 2020
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