“The Advertising Standards Authority (ASA) received complaints that adverts on buses illegally targeted an underage market because they were used by school children. The ASA assessed the complaint and decided Vape Nation had not broken any of the standards. Two complainants reported Vape Nation to the ASA. The complaints were over an advert appearing on the back of a South Shields bus. The second complaint was about an advert on the side of a Chesterfield bus. The complainants said these buses are used by school children and therefore the marketing campaign was directed at them. Vape Nation Ltd said the adverts were placed on buses that were being used on commercial routes. The bus companies for both adverts confirmed to their media agency that they were only displayed on buses intended for commercial use by the general public and not on designated school routes.”
ARTICLE LINK:
Store
